Impact Day at UM SEE: A Joint Contribution to the Community Through Humanitarian Activities Ama Group

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Impact Day at UM SEE: A Joint Contribution to the Community Through Humanitarian Activities

16/Jul/2025

UM Impact Day is a global initiative of the UM marketing agencies network that was marked this year on July 10th around the world. On that day, all UM teams united to leave a positive mark on the communities where they live and work. UM marketing agencies operating in Southeast Europe within the AMA Group have shown in various ways that every contribution, even the smallest, can be the beginning of a great change, inviting others to join the mission of making a positive impact on society.

Beograd Employees Donating Blood

Employees at UM Beograd visited the Blood Transfusion Institute of Serbia, which is in the neighborhood of the agency’s new business premises, on Svetog Save street in Belgrade.

UM Beograd

“We are extremely proud of our team at UM Beograd for embracing Impact Day with such dedication and purpose. This year, in addition to donating blood, we used our expertise and media resources to launch a campaign with the Blood Transfusion Institute of Serbia to raise awareness about the importance of such a humanitarian act. A big thank you to our partners, the companies Alma Quatro and DPC, who provided billboard space and support. This truly embodies the spirit of UM, a powerful collective goodwill that creates impact and positive changes,” said Predrag Guberinić, Managing Director of the UM Beograd agency.

A employee from UM Sofia is donating blood in a medical facility, actively participating in Impact Day to support humanitarian activities and raise awareness about the importance of blood

UM Zagreb and UM Sofia also joined the voluntary blood donation drive and promotional campaigns in their cities, which emphasizes the regional commitment to this humanitarian act. UM Sarajevo marked Impact Day through cleanup and beautification actions in several parks in the Novo Sarajevo municipality. UM Skopje visited the local pet shelter “Lajka” and donated food and essential supplies, while simultaneously raising awareness about the importance of dog adoption and responsible pet ownership. On July 10th, UM Tirana spread positive emotions through 20 different messages in high-traffic areas designed to make passersby smile and encourage them to look on the brighter side of things. They also printed messages on cards which they distributed along with chocolates.

The entire UM Sarajevo team wearing matching branded Impact Day shirts poses together in a green park in Novo Sarajevo, ready to take part in a humanitarian activity focused on cleaning public spaces.

UM Sarajevo employees work together to gather garbage and branches into large bags while cleaning a park in Novo Sarajevo, showing strong team spirit and commitment to community improvement on Impact Day.

UM Sarajevo

UM Skopje employees are shown playing with and petting dogs at the Lajka shelter during Impact Day, showcasing compassion, teamwork, and support for animal welfare as part of their humanitarian activities.

Members of the UM Skopje team are photographed spending time with shelter animals, demonstrating their dedication to community service and teamwork during Impact Day at the Lajka pet shelter.

UM Skopje

UM Tirana employee engages with passersby in the streets of Tirana, handing out cards with uplifting messages and chocolates as part of their Impact Day campaign to spread positivity and brighten people's day.

UM Tirana

UM Impact Day is a global initiative of the UM agency network that is celebrated in more than 50 countries. On that day, over 3,200 employees in UM agencies participated in various actions, thereby confirming their commitment to the well-being of the community and the local environment.  

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