Marketing agencies McCann, DRV, and AdVenture, along with media agencies UM, Initiative, Media Pool, as well as Media Jobs – all active across eight Southeast European markets – are joining forces within AMA Group. All agencies maintain their brand identity while joining forces enables stronger synergy between them, team integration, knowledge and experience sharing, as well as access to data and tools. Thanks to this, clients will have all the communication services they need to grow their business — all under one roof, in one place.  

 “At AMA Group, passion is the driving force behind everything that we do. Our mission is to empower brands to grow and achieve results through creativity, knowledge, and integrity, by providing our partners with innovative and effective solutions in response to the challenges of the modern market. Our people are our strength. With their talent, professionalism, and expertise, more than 400 creatives, account managers, designers, strategists, media planners, analysts, digital experts, and copywriters contribute to creating added value for some of the world’s leading global, regional, and local brands”, said Maja Antić, the CEO of AMA Group. 

AMA Group operates within Serbia, Croatia, Bosnia and Herzegovina, Slovenia, Montenegro, North Macedonia, Albania, and Bulgaria. As part of its work, the Group develops, nurtures, and reflects the following core values, including: the strength of its people, business agility, a strong client-centric focus, adherence to ethical principles that drive excellence, a global approach combined with local insight, and creativity fueled by passion. 

AMA Group is part of the Slovakian Across Media Holding (AMH).